Exploring the Innovation of BuzzBallz: Ready-to-Drink Market
Specializing in serving up a vast array of ready-to-drink (RTD) adult beverages presented as single-serve, BuzzBallz – the makers behind those colorful and recognizable spherical cocktails – has quickly emerged from an artistic idea to become one of the leaders within this category. Launched in 2009 by Merrilee Kick, BuzzBallz has changed the way consumers…